Clipping campaigns for dance music
A firehose of content, pointed at your release. Run by dance music and content veterans — decades behind the decks, in clubs and inside catalogues — firehose deploys hundreds of vetted short-form editors to flood TikTok, Reels and Shorts with clips: drops, crowd moments, nostalgia edits. Paid only on verified views.
How it works
Clipping is now standard practice for new releases and legacy campaigns at major and independent labels. We run the whole machine — recruitment, briefing, quality control and payouts — under one brief and one weekly report.
You hand over footage and the official audio — festival sets, visuals, BTS. We write the creative brief: which drop, which moments, which caption styles, what's off-limits.
Hundreds of vetted editors cut and post clips from their own accounts across TikTok, Reels and Shorts. Every clip is reviewed and approved before it counts. Bot-inflated views are filtered out.
Weekly reporting on clips posted, verified views, cost-per-view vs your paid social benchmark, and streaming lift on the clipped tracks. Renew on numbers, not vibes.
Why dance music
Dance music lives on the internet — its audience is chronically online, and that's exactly where they find their next favourite record. Short clips are now the number-one daily way 16–24s engage with music globally, ahead of streaming subscriptions. 75% of young TikTok users discover new music on the platform, and two-thirds go on to seek those songs out on streaming. 84% of tracks that entered the Billboard Global 200 in 2024 went viral on short-form first. The feed is the radio — and clipping is native to how this culture discovers, shares and canonises its records.
Dance fans discover music through DJ-set fragments, drop edits and crowd videos — then chase the ID to streaming. Every clip is a discovery moment with a direct line to a save.
Drop moments, crowd reactions and festival nostalgia are the highest-performing clip formats on every short-form platform — and dance catalogues hold decades of exactly that footage, mostly sitting idle.
Pop and hip-hop clipping is crowded with agencies bidding up the same creators. Dance is under-served — earlier-mover economics, hungrier clippers, and an audience primed to engage.
Hundreds of clips don't just push one track — they put the artist everywhere the audience looks. Followers, saves, profile visits and engagement climb alongside streams, so every campaign leaves the artist bigger than it found them.
Campaign calculator
Drag the slider. Estimates are based on our campaign averages — exact view floors are confirmed in your brief before anything is signed.
Streams are estimated at a 2% view-to-stream conversion — strong campaigns hit this benchmark, though results can come in lower. Campaigns also grow artist followers and engagement across platforms; that lift isn't modelled here.
Campaigns
Every campaign is packaged with a guaranteed view floor. Pricing on enquiry — scoped to clip volume, network size and campaign length.
One priority single or EP. Three weeks of saturation around release day.
New releases plus a permanent low-burn campaign across your back catalogue.
Multi-artist programs for large labels and distributors.
Pilot campaigns now booking
Pilots run three weeks: one new release, one catalogue track, a guaranteed view floor, and a report your whole team can read in five minutes.
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